VISION To be recognized as an industry leader in promoting organic skin care products and supporting and educating the local and global community on the importance of healthy lifestyle choices
MISSION NAIWBE® is committed to developing, providing and maintaining the highest quality organic standards for responsible skin care products.
NAIWBE® was founded by Sylvia Walker RN, BSN, MBA, MHA, CCP who has over 20 years of combined health care experience as a Registered Nurse and corporate Healthcare Professional. NAIWBE® is a progressive independently woman-owned business advocating the use of eco-friendly organic skin care products and health and wellness consulting further promoting organic alternatives to the skin care industry. In March of 2000, the concept “Natural As I Wanna Be” was a natural decision to create organic products that represented responsible healthy lifestyle choices to share with others. NAIWBE products are organic, uni-sex and chemical free
After ten years of product research NAIWBE® officially began product development and test marketing of its signature organic skin care products with safe ingredients, no animal testing, fragrance-free, hypo-allergenic, and no mineral oil. Additionally, all products are made with USDA certified organic ingredients.
NAIWBE® has demonstrated a commitment to organic skin care products and healthy lifestyle choices by establishing and maintaining the following licenses and certifications: Registered Nurse (RN), Masters of Business Administration (MBA), Masters of Health Administration (MHA), Certified Chronic Care Professional (CCP), Organic Trade Association (OTA), Certified Vegan, Indie Beauty Network, Coalition for Consumer Information on Cosmetics’ CCIC Leaping Bunny Program, NIRC Natural Ingredients Resource Center and GBN Green Business Network which support and promote organic/green businesses through their network of clients.
FOUNDER & CEO
Sylvia Walker is the founder and sole owner of NAIWBE Natural As I Wanna Be®, LLC. She is a Certified Woman Owned Business with over 20 years of combined health care experience as a Registered Nurse and corporate Healthcare Professional. Sylvia has a Bachelor’s of Science in Nursing from Winston-Salem State University, a Master’s of Business Administration and Masters of Health Administration from Pfeiffer University, and is certified by the Health Sciences Institute as a Chronic Care Professional to provide education to individuals with chronic health conditions. In addition, she is certified by the State of Florida as a Minority Woman-Owned Business, certified Economically Disadvantaged Woman-Owned Business, JTA/DBE Certified, JSEB Certified and Section 3 Certified.
In late 2011, Sylvia redefined her own life to become more empowered herself. She has always been consciously concerned about the products her family consumed and purchased. In March of 2000, the concept “Natural As I Wanna Be” was a natural decision to create a lifestyle of products and services that represented healthy lifestyle choices to share with others. Her lifestyle and the lifestyle that she is promoting reflect who she is, “Natural As I Wanna Be” from the inside out.
NAIWBE® favorably represents the eco-friendly industry by providing one-hundred percent organic skin care products and the use of sustainable packaging with low impact to the environment. Through these efforts we raise the consciousness of today’s consumer and increase the usage of organic and sustainable products.
NAIWBE Natural As I Wanna Be® officially opened its doors at its new retail location at The Landmark Jacksonville Landing, 2 Independent Drive, Suite 108, Jacksonville, Florida 32202 on July 15th, 2013.
Hours of Operation:
Tuesday – Saturday: 12:00 p.m. – 6:00 p.m.
Sunday – Monday: Closed